Coquitlam is strategically located at the geographic centre of the Lower Mainland, making the City an attractive place for residents, industries and a thriving retail sector. Coquitlam is bordered by the municipalities of Port Moody, Port Coquitlam, Burnaby and New Westminster, as well as the Fraser River to the south, Pitt River to the east and the Coastal Mountains to the north. While experiencing rapid growth, Coquitlam has sought to achieve a balance by developing appealing neighbourhoods and vital commercial and industrial areas supported by parks and green space and needed services (City of Coquitlam).

The following information is extracted from the revitalization documents obtained from the City of Coquitlam. Italicized passages are direct quotes.

The City of Coquitlam has developed revitalization strategies for two main areas in the municipality, Austin Heights and downtown Maillardville.

With the help of external consultants, concept plans and designs
were produced to aid the revitalization process and set a vision for these areas.

• Maillardville Downtown Revitalization - 1998
• Austin Heights Revitalization Concept - 1991

Maillardville Downtown Revitalization - 1998
(Produced by Pacific LandPlan)

Focus on upgrading the main commercial street (Brunette Ave.) to reflect the French Canadian history of the area. The plan includes facade improvements, infill guidelines and street beautification. A set of drawings detailing the proposed streetscape.

Austin Heights Revitalization Concept - 1991
(Concept plan developed by Urban Systems)

The Vision
Focus on upgrading Austin Avenue to improve pedestrian circulation, vehicle and pedestrian access to businesses, and parking for business owners. The plan also included street beautification, including gateway features to the commercial area.

Concept plan was produced by Urban Systems (April 1993)

The Action
Culminated at a Public Meeting in April of 1992, where support was evident and the Austin Height Business Association (AHBA) endorsed the strategy.

Strategy Preparation

Assessing:
Needed Improvements
Area Potential
General Support

Funding:
BC Municipal Affairs
City of Coquitlam

Project Proposal Submitted by the Austin Heights Business Association.

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The project proposal was influenced by three determinants:

1. the revitalization strategy
2. a merchant and customer survey
3. input from City staff (planning, engineering, and parks departments)

This revitalization concept proposal includes:

• Austin Avenue Upgrade
• New Sidewalks
• Pedestrian Crosswalks
• Austin-Ridgeway Linkages
• Ridgeway Parking
• Lighting
• Landscapes
• Furnishings
• Entry Gates
• Utilities
• Preliminary Cost Estimates
• Cost Sharing

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